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Jim Cramer - Mad MoneyVF Corporation VFCDON'T BUYFeb 22, 2023

Pays a good dividend but because the stock has fallen so much (they cut their dividend). He doesn't like apparel except Ralph Lauren.

Jim Cramer - Mad Money

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Stock price when the opinion was issued

$17.70

As of Jun 12, 2026. Market Open.

Consumer Products

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BUY ON WEAKNESS

They reported a terrific quarter, so he doesn't understand why shares fell 3%. Their outlook was in-line and they delivered strong earnings. This could be a fantastic buying opportunity.

BUY

They reported a super quarter this morning. It was a dog for a long time, but the new CEO is turning things around.

DON'T BUY

Was cut from the S&P

It left in April, shares kept falling, not helped by reporting a bad quarter on May 22. It fell to a 52-week bottom, but has since recovered slightly.

DON'T BUY

Dicey. A great CEO, but all their inventory needs to be cleared before he can call this a buy.

DON'T BUY

They've fallen behind in almost apparel category including VANS sneakers. The CEO warned that there's no quick fix. Is down 32% this year, though up 3.87% today.

BUY

They reported a kitchen-sink quarter today where managers throw in everything bearish to get ahead of things. The new CEO has a fine track record and this was his first quarter at VFC: in-line sales, slightly weaker than expected earnings, slashed its free-cash guidance and cut dividend. He's pulling for them.

BUY

Reports Monday and could surprise. Pays a 7% dividend.

DON'T BUY

Piper Sandler Teen Survey results

Fell to #5. Brands include Vans. He's stunned at how bad this once-great company is.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK

(A Top Pick May 24/22, Down 20.9%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with HMC has triggered its stop $36. To remain disciplined, we recommend covering the position at this time.

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Unlock this Panic-proof Portfolio opinion with Stockchase Premium

Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK

Stockchase Research Editor: Michael O'Reilly The retailer owns the brand names of The North Face and Vans. Its recently reported earnings were on par with expectations and supported a strong ROE of 35%. The company has continued to grow cash reserves, while retiring debt and buying back shares. It pays a good dividend that has been growing for 48 consecutive years and is backed by a payout ratio under 65% of cash flow. We recommend setting a stop loss at $36.00, looking to achieve $64.50 -- upside potential over 42%. Yield 4.3% (Analysts’ price target is $64.50)

SELL ON STRENGTH

Don't sell. There are better apparel stocks though. If this rises, lighten up. Pays around a 3% dividend.

BUY

Model price has come down from previous talks on it and is now $14.21. Has come down because more analysts are picking it up. There is a more realistic earnings number for '05. Sees good growth ahead. Trading at a 40% discount from its current price.

STRONG BUY

Will soon be reporting earnings and are looking forward to evaluating it. Starting this March, will probably start getting year over year earnings.

BUY

Got caught up in a very poor small cap market.

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