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This company has a major problem. Facebook (FB-Q) copied Snaps best attributes, which has stunted their ability to grow its social network. The power of these enterprises is the network effect that they create through users. All Facebook had to do was introduce a similar type of feature with an already very large installed base. The company is challenged, because there are a lot of expectations and it was sold at a very lofty valuation. There is a lot of stock that still has to come out. Traditional TV stations are struggling with how they distribute short clip videos and appeal to a demographic. Buying this in the low single digit numbers might be attractive.