Klarna Group (KLAR)

Investor Insights
star iconAug 13, 2026, 12:00 am

This summary was created by AI, based on 2 opinions in the last 12 months.

Klarna Group operates primarily in the buy-now-pay-later (BNPL) space, which has seen significant growth as consumers increasingly look for alternative payment methods amid economic pressures. While not a direct competitor to major card networks like Visa and Mastercard, Klarna has partnerships with notable merchants such as Airbnb, Walmart, eBay, and Apple. The company has a history of profitability for 14 years but transitioned to unprofitability after prioritizing growth in the U.S. market since 2019. However, recent trends indicate a resurgence in growth, with gross merchandise volume increasing significantly year-over-year and revenues expected to rise substantially in the following years. Despite risks associated with their business model, particularly in a potentially weakening economy, analysts suggest that Klarna is a stock worth monitoring as it continues to improve its financial performance.

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Consensus
Positive
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Valuation
Fair Value
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Similar
Affirm, AFRM
WATCH
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

We would not really view Klarna as a direct competitor to Visa/Mastercard, but there is some overlap. KLAR is focused more on the buy-now-pay-later (BNPL) business. This segment has been seeing good growth and as consumers become more constrained (for better or worse), these BNPL offerings can see higher demand as consumers look for alternatives to help with their spending. The business is inherently higher risk and would likely be volatile in a weakening economy but growth currently is high. It has just gone public recently and is in a bit of a drawdown frome where they started trading but we do think it is a name to keep an eye on.
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BUY

They offer all sorts of personal financial services to consumers and merchant partners include Airbnb, Walmart, eBay and Apple to facilitate payments. 76% of revenues come from transaction and service fees, plus traditional lending with few bad loans. It was profitable 14 years before they invested in growth to scale up in 2019, focussing on the US. They've been unprofitable since, though growth started to rise in 2023. Gross merchandise volume was +12% YOY in 2023, then 14% in 2024, then +21% in Q2-2025. Revenues: 20% in 2023, 24% 2024. Adjusted operating margin has risen from -38% in 2022 to +6.4% in 2024, so improving growth. Caveats: they sold only 16% of shares from the company, so the IPO was mostly about letting existing shareholders and employees ring the register; he's rather investment for growth rather than exit liquidity for venture capitalists. However, they have excellent cash flow and have been in business for 20 years. He expects +15% sales growth this year, so that's 5.4x 2024 sales. Can be bought at current levels though he prefers Affirm.

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Klarna Group (KLAR) Frequently Asked Questions

What is Klarna Group stock symbol?

Klarna Group is a OTC stock, trading under the symbol KLAR (previously KLAR-N on Stockchase) on the undefined (undefined). It is usually referred to as or KLAR

Is Klarna Group a buy or a sell?

In the last year, 1 stock analyst issued a Buy, Sell, or Hold rating on KLAR (previously KLAR-N on Stockchase). 1 analyst recommended to BUY and 0 analysts recommended to SELL the stock. The latest stock analyst rating is WATCH. Read the latest stock experts' ratings for Klarna Group.

Is Klarna Group a good investment or a top pick?

Klarna Group was never recommended as a Top Pick on Stockchase. Read the latest stock experts ratings for Klarna Group.

Why is Klarna Group stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Klarna Group.

Is Klarna Group worth watching?

Klarna Group is covered by Stockchase experts and is worth watching.