Klarna Group (KLAR)

Investor Insights
star iconSep 2, 2026, 12:00 am

This summary was created by AI, based on 2 opinions in the last 12 months.

Klarna Group has positioned itself primarily in the buy-now-pay-later (BNPL) sector, which is experiencing significant demand as consumers seek flexible spending alternatives, especially in a tightening economy. Despite the recent public offering and noticeable drawdown in share price, experts see the company’s growth potential as promising, particularly with revenue increases expected in 2023 and beyond. Historically profitable for 14 years before shifting focus to growth, Klarna has maintained robust cash flow and is improving its adjusted operating margins, signaling a potential turnaround in profitability. Partnerships with major retailers such as Airbnb and Walmart enhance its competitive edge, although there are concerns about the higher risk associated with BNPL operations in a volatile economic landscape. Overall, while some experts prefer alternative stocks, Klarna's trajectory is one to monitor closely.

consensus icon
Consensus
Positive
valuation icon
Valuation
Undervalued
review icon
Similar
Affirm,AFRM
WATCH
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

We would not really view Klarna as a direct competitor to Visa/Mastercard, but there is some overlap. KLAR is focused more on the buy-now-pay-later (BNPL) business. This segment has been seeing good growth and as consumers become more constrained (for better or worse), these BNPL offerings can see higher demand as consumers look for alternatives to help with their spending. The business is inherently higher risk and would likely be volatile in a weakening economy but growth currently is high. It has just gone public recently and is in a bit of a drawdown frome where they started trading but we do think it is a name to keep an eye on.
Unlock Premium - Try 5i Free  

BUY

They offer all sorts of personal financial services to consumers and merchant partners include Airbnb, Walmart, eBay and Apple to facilitate payments. 76% of revenues come from transaction and service fees, plus traditional lending with few bad loans. It was profitable 14 years before they invested in growth to scale up in 2019, focussing on the US. They've been unprofitable since, though growth started to rise in 2023. Gross merchandise volume was +12% YOY in 2023, then 14% in 2024, then +21% in Q2-2025. Revenues: 20% in 2023, 24% 2024. Adjusted operating margin has risen from -38% in 2022 to +6.4% in 2024, so improving growth. Caveats: they sold only 16% of shares from the company, so the IPO was mostly about letting existing shareholders and employees ring the register; he's rather investment for growth rather than exit liquidity for venture capitalists. However, they have excellent cash flow and have been in business for 20 years. He expects +15% sales growth this year, so that's 5.4x 2024 sales. Can be bought at current levels though he prefers Affirm.

Showing 1 to 2 of 2 entries
  • «
  • 1
  • »

Klarna Group (KLAR) Frequently Asked Questions

What is Klarna Group stock symbol?

Klarna Group is a OTC stock, trading under the symbol KLAR (previously KLAR-N on Stockchase) on the undefined (undefined). It is usually referred to as or KLAR

Is Klarna Group a buy or a sell?

In the last year, 1 stock analyst issued a Buy, Sell, or Hold rating on KLAR (previously KLAR-N on Stockchase). 1 analyst recommended to BUY and 0 analysts recommended to SELL the stock. The latest stock analyst rating is WATCH. Read the latest stock experts' ratings for Klarna Group.

Is Klarna Group a good investment or a top pick?

Klarna Group was never recommended as a Top Pick on Stockchase. Read the latest stock experts ratings for Klarna Group.

Why is Klarna Group stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Klarna Group.

Is Klarna Group worth watching?

Klarna Group is covered by Stockchase experts and is worth watching.