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Oddity Tech LtdODDDON'T BUYMar 27, 2024Stock price when the opinion was issued
As of Aug 26, 2026. Market Open.
They have an e-commerce model. It's disruptive, using social media like Tik Tok to promote themselves. Most people want to try on make-up before buying, so they use a try-now, buy-later policy. Costs to acquire customers skyrocket, though. If they succeed, ODD will do great, if not, then not.
(Analysts’ price target is $11.07)Shares popped 21% after reporting, though lost some of that in the last few days. Buy the pullback, but don't chase it. The CEO surprisingly sold a bunch of shares last May. In June, they did a big bond offering. He had liked ODD for its zero debt; well, not anymore. Shares fell 22% in early August after reporting; the report was fine, but shares ran up before the report. The latest report beat across the board though the forecast was light in places. Their two brands are doing well and will launch a third one, involved in medtech (skin conditions). which triggered the rally. Is trading cheap now after pulling back.
After he recommended it, they did a secondary offering. He didn't like that, though the stock's okay.