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Top 10 Favourite Canadian Companies – Where We Like to Shop (2019)

Melisa R. H. Posted On April 16, 2019
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DailyHive recently published a report about Canada’s most admired companies. The results are from the 2019 Corporate Reputation Study conducted by research firm Leger and intended to to see which brands Canadian consumers admired.

Canadians are big consumers and there are some favourite companies that most Canadians have shopped at. These include giants such as Amazon, Dollarama and Canadian Tire.

Favorite companies are usually growing and interesting investment options. Most of these companies are publicly traded on the TSX, the NASDAQ or the NYSE. Discover the companies most admired by Canadians with expert opinions on the stock :

🛍 Consumer

Canadian Tire Corporation Ltd (CTC-T)
A great Canadian retail stock. They have integrated well their acquisitions of Mark’s and SportsCheck and are a leader in the sports business in Canada. Their balance sheet is healthy and they have raised dividends. Seasonally, their period is from January to mid-April.

Canadian Tire Corporation Ltd (CTC-T) — Stockchase
Canadian Tire Corporation Ltd (CTC-T) — Stockchase

Opinion about CTC-T: Traditional bricks and mortar business that will face competition from eCommerce. Undifferentiated shopping experience that is not enjoyable. Discretionary product offering makes it difficult to retain customers. Would not recommend investing at this time. Housing slowdown in Canada will also be hard on the business. 

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Dollarama Inc. (DOL-T)
A strong cash flow generator. They are a growth company that are still adding stores. They got hit in the December correction and have been going sideways but this could be a good investment in the long-term.

Dollarama Inc. (DOL-T) — Stockchase
Dollarama Inc. (DOL-T) — Stockchase

Opinion about DOL-T: It has been a phenomenal success story. It is expanding in Latin America and Australia and can increase efficiency there. It is getting expensive at 38 to 39% expected earnings.

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Loblaw Companies Ltd (L-T)
A defensive name you want to have in case of a recession. Their acquisition of Shoppers was a success and has been seen positively by investors.Consumer stocks are becoming more popular as investors adopt a more defensive strategy.

Loblaw Companies Ltd (L-T) — Stockchase
Loblaw Companies Ltd (L-T) — Stockchase

Opinion about L-T: Has held in remarkably well; considered a defensive name when markets turn volatile with risk of economic slowdown. Traffic gravitated to its discount banners. Pharmacists' roles have expanded at SDM, which also helps drive traffic. Plans to open more pharmacy-based clinics across Canada. Executing very well. Not inexpensive at 22x forward PE,…

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Kellog (K-N)
Another defensive name. They produce cereal and snacks that are very popular with Canadians. They pay a nice dividend. They purchased Pringles a couple of years ago, and are trying to diversify their offerings.

Kellanova (K-N) — Stockchase
Kellanova (K-N) — Stockchase

Opinion about K-N: Driven by the legacy of our innovative founder, w.k. kellogg, the kellogg company is the world’s leading producer of cereal, and a leader in cookies, crackers, and savory snacks production. every day, our well-loved brands, delight families in more than 180 countries. with annual sales of more than $14 billion, our brands…

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Amazon.com (AMZN-Q)
The most popular e-commerce store. They have activities in retail, cloud services and is well diversified, touching many sectors. They are growing their cloud services. Investors are looking at it closely as their valuation has been coming down, and they are still bullish on e-commerce.

Amazon.com, Inc. (AMZN-Q) — Stockchase
Amazon.com, Inc. (AMZN-Q) — Stockchase

Opinion about AMZN-Q: Have to compete with shipping to the closest store. Unionization threat. E-commerce has pretty slim margins. AWS cloud computing growth isn't what it once was 5-10 years ago -- law of diminishing returns. He likes companies that take care of their staff and customers, and this isn't one of them. Dividend not…

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Costco Wholesale (COST-Q)
They have a great balance sheet and keep producing great results. They are driven by memberships. The valuation is a little high so we would buy on weakness. Many analysts think that Costco is resistant to Amazon although they need to bulk up their online presence.

Costco Wholesale Corporation (COST-Q) — Stockchase
Costco Wholesale Corporation (COST-Q) — Stockchase

Opinion about COST-Q: Great company and franchise, but valuation got expensive.

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💻 Technology

Alphabet Inc. / Google (GOOG-Q)
Much of the internet is accessed using Google by Canadians. In addition, google home devices have penetrated many households as the smart device of choice. Combined with their android operating system, Google/Alphabet is used by most Canadians on a daily basis.

Alphabet Inc (GOOG-Q) — Stockchase
Alphabet Inc (GOOG-Q) — Stockchase

Opinion about GOOG-Q: 12-month price target of $203. Viewers should check out Gemini; it's really a leader, and that's because of Google Search. Concerns that competitors will eat GOOG's lunch on this, but if you try it out you'll see that Gemini sets the bar quite high. Lots of litigation out there, but this name (and…

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Sony Corp. ADR (SNE-N)
Their activities include technology, games and movies. The most important products are the PlayStation consoles, cameras and their entertainment segment. There are some people who are very bullish on their content department.

Sony Corp. ADR (SNE-N) — Stockchase
Sony Corp. ADR (SNE-N) — Stockchase

Opinion about SNE-N: Not great over the years, suffering from a bloated infrastructure and lacking focus, like many Japanese companies. It should be split into a few companies.

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Microsoft (MSFT-Q)
A driver of the online world.They have a solid balance sheet and are performing well. They are moving towards becoming a software service company. Microsoft also enjoys a healthy installed base with high recurring revenue with low cost. They pay a nice dividend that will grow.

Microsoft Corp (MSFT-Q) — Stockchase
Microsoft Corp (MSFT-Q) — Stockchase

Opinion about MSFT-Q: Fared very well during the downturn and reported great numbers last week. Very positive on it, based on the generative AI trend. Growing cloud business well. 365 Copilot gaining traction. Expected to grow 15% top and bottom lines. Not cheap at 28x.

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Samsung Electronics (005930-KRX)
Canadians love their phones and they’re one of the largest smartphone manufacturer and a huge producer of smartphone components. They generate great cash-flow and pays a nice dividend for an Asian company. Around 50% of their revenue comes from phones and chips.

Samsung Electronics (005930-KRX) — Stockchase
Samsung Electronics (005930-KRX) — Stockchase

Opinion about 005930-KRX: (A Top Pick Nov 29/23, Down 28%) Sold in July, after doing quite well and reaching his price target. Lots of legacy businesses. 

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