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Canadian Companies – Brands on the Decline; Where We Don’t Like to Shop (2019)

Melisa R. H. Posted On April 18, 2019
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According to a national survey, Canadians have favourite stores that they trust and admire. We made a list of these companies.

On the other hand, there are some companies that Canadians don’t like or don’t trust. These companies might suffer from bad publicity or have business practices that are not viewed favourably by Canadians. Having a positive reputation is important to have a reputed and thriving company. Here are the companies that Canadians don’t like to shop at:

Pfizer Inc (PFE-N)
The epipen shortage and general distrust of pharma-companies have hit their reputation among Canadians. The news of overcharging for epipens in the US was particularly poorly received and criticized. However, Pfizer remains one of the largest pharmaceutical company in the world. The health sector generally outperform during bear markets so this is a safe large cap pick for those worried about a recession.

Pfizer Inc (PFE-N) — Stockchase
Pfizer Inc (PFE-N) — Stockchase

The entire drug sector hasn't been investable since the 1990s, because governments control drug prices and patent expiries. Pfizer is struggling to replace drugs coming off patent, like their cholesterol drug. It's really tough. It's a defensive sector, so the drug companies will hold up better and offer dividend growth.

stockchase.com stockchase.com

Telus Corp (T-T)
Canadians have a poor view of Telus’ onboarding discounts on plans that expire. There is general sentiments against the telecommunications sector in Canada, as they are seen as an oligopoly that lacks competition. The company itself is very well managed and they’ve done well. They pay a nice dividend.

Telus Corp (T-T) — Stockchase
Telus Corp (T-T) — Stockchase

It has done a great job spinning off businesses and buying ones like Lifeworks. It pays a great yield well over 4%. What hurt them was the slowdown in western oil, but oil is definitely coming back. He continues to buy it.

stockchase.com stockchase.com

Cascades Inc (CAS-T)
They’ve done poorly last year as there are worries over the economy, and this company follows it. They produce 100% recyclable paper and packaging. Their facilities have begun using sustainability as credibility, but it seems it hasn’t quite penetrated the Canadian consumer’s radar.

Cascades Inc (CAS-T) — Stockchase
Cascades Inc (CAS-T) — Stockchase

Believes company is preforming well in tough market. Company pairing down operations and cleaning up balance sheet. Stock price is at attractive level.

stockchase.com stockchase.com

Starbucks (SBUX-Q)
The famed coffee chain was among the companies who placed at the bottom of the ranking list. They’ve been facing increasing competition, especially from McDonald’s. They’ve been innovative and is still a phenomenal company. They are moving into China, although it hasn’t yet panned out.

Starbucks (SBUX-Q) — Stockchase
Starbucks (SBUX-Q) — Stockchase

Struggling to evaluate company at this time (poor service and decreasing shop count). Underlying negative trends for the company. Current price not highly attractive. Expecting stock price to decrease. Expecting inflation to negatively affect business.

stockchase.com stockchase.com

Lowes Companies Inc. (LOW-N)
Loews’ purchase of Rona was poorly received, especially in Quebec. It seems that Home Depot (HD-N) has the upper hand to attract Canadians. However, they occupy half the home improvement market and have good cash flow. Their management is strong and they do not carry the premium valuation of Home Depot (HD-N).

Lowes Companies Inc. (LOW-N) — Stockchase
Lowes Companies Inc. (LOW-N) — Stockchase

Trading off on fear that Fed will extinguish economic expansion. Very well managed. Increased guidance. Increasing margins steadily. Operating margins grew from 10% to almost 14%, and have a ways to go. Outperforming HD. Yield is 1.61%. (Analysts’ price target is $275.08)

stockchase.com stockchase.com

Reitmans (Canada) Ltd. (A) (RET.A-T)
A large mall based retailer specializing in women’s apparel. A well run company in a sector people hate. There have been difficulties in the retail space in general, but they are one of the few who have done alright. They pay a good dividend of $0.05 a quarter which should be safe as they are making money and have no debt.

Reitmans (Canada) Ltd. (A) (RET.A-T) — Stockchase
Reitmans (Canada) Ltd. (A) (RET.A-T) — Stockchase

(A Top Pick Oct 22/18, Down 35%) He sold this at $3. They offered to buy 15 million shares of stock and the took the offer. He is glad to be out. Sales are falling and they have closed 48 stores. He wonders if management should be changed. Their online sales have been going up,…

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