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Canadian Companies – Brands on the Decline; Where We Don’t Like to Shop (2019)

Melisa R. H. Posted On April 18, 2019
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According to a national survey, Canadians have favourite stores that they trust and admire. We made a list of these companies.

On the other hand, there are some companies that Canadians don’t like or don’t trust. These companies might suffer from bad publicity or have business practices that are not viewed favourably by Canadians. Having a positive reputation is important to have a reputed and thriving company. Here are the companies that Canadians don’t like to shop at:

Pfizer Inc (PFE-N)
The epipen shortage and general distrust of pharma-companies have hit their reputation among Canadians. The news of overcharging for epipens in the US was particularly poorly received and criticized. However, Pfizer remains one of the largest pharmaceutical company in the world. The health sector generally outperform during bear markets so this is a safe large cap pick for those worried about a recession.

Pfizer Inc (PFE-N) — Stockchase
Pfizer Inc (PFE-N) — Stockchase

Opinion about PFE-N: It can bottom here. He believes in their Seagen acquisition.

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Telus Corp (T-T)
Canadians have a poor view of Telus’ onboarding discounts on plans that expire. There is general sentiments against the telecommunications sector in Canada, as they are seen as an oligopoly that lacks competition. The company itself is very well managed and they’ve done well. They pay a nice dividend.

Telus Corp (T-T) — Stockchase
Telus Corp (T-T) — Stockchase

Opinion about T-T: Payout ratio is almost 100%. Dividend is not at risk; in fact, company said that it would be raised this year. Capex will be coming down, way ahead of peers on the capex spend on fibre to the home. As capex comes off, cashflows will go up, payout ratio will come down. Trades…

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Cascades Inc (CAS-T)
They’ve done poorly last year as there are worries over the economy, and this company follows it. They produce 100% recyclable paper and packaging. Their facilities have begun using sustainability as credibility, but it seems it hasn’t quite penetrated the Canadian consumer’s radar.

Cascades Inc (CAS-T) — Stockchase
Cascades Inc (CAS-T) — Stockchase

Opinion about CAS-T: Huge new facility is coming onstream, and fundamentals in containerboard are more solid than in the very competitive tissue market. Facility over budget, so will take a while to get a return. Focused on debt reduction.

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Starbucks (SBUX-Q)
The famed coffee chain was among the companies who placed at the bottom of the ranking list. They’ve been facing increasing competition, especially from McDonald’s. They’ve been innovative and is still a phenomenal company. They are moving into China, although it hasn’t yet panned out.

Starbucks (SBUX-Q) — Stockchase
Starbucks (SBUX-Q) — Stockchase

Opinion about SBUX-Q: (A Top Pick Apr 19/24, Down 5%) Stock price has done a complete round trip over the past year. Big excitement of new CEO and new initiatives. Incurred costs up front, and these things take time, but he thinks these initiatives will gain traction over the next year or two. 

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Lowes Companies Inc. (LOW-N)
Loews’ purchase of Rona was poorly received, especially in Quebec. It seems that Home Depot (HD-N) has the upper hand to attract Canadians. However, they occupy half the home improvement market and have good cash flow. Their management is strong and they do not carry the premium valuation of Home Depot (HD-N).

Lowes Companies Inc. (LOW-N) — Stockchase
Lowes Companies Inc. (LOW-N) — Stockchase

Opinion about LOW-N: He wouldn't buy at this point, consumer is still very weak. He'd wait till consumer and housing are stronger. He prefers LOW to HD because of its cheaper valuation and execution of the (borrowed) HD playbook.

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Reitmans (Canada) Ltd. (A) (RET.A-T)
A large mall based retailer specializing in women’s apparel. A well run company in a sector people hate. There have been difficulties in the retail space in general, but they are one of the few who have done alright. They pay a good dividend of $0.05 a quarter which should be safe as they are making money and have no debt.

Reitmans (Canada) Ltd. (A) (RET.A-T) — Stockchase
Reitmans (Canada) Ltd. (A) (RET.A-T) — Stockchase

Opinion about RET.A-T: Owned it a few years. He sees big upside. They have $120 million in cash and zero debt, trading at negative enterprise value. They already own their own warehouse and office building. It's a profitable business based on a value brand. They are doing well, selling quality clothes. The issue is how…

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