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Stock SymbolAdobe Systems (ADBE-Q)
Source of InformationMarket Call (BNN TV)
T.V. Program Date2017-04-19

The leader in creating digital media. There is enormous growth in the creation of Digital media. They used to sell their software as a package, with an upgrade every couple of years. There was an enormous number of people pirating their software. They then started selling by subscription. They caught a bunch of pirates that needed their software and had to wind up subscribing. This is a quickly growing pie. As their subscriptions go up, their margins go up. They now have 10 million subscribers. There are 7 million users that continue to use old versions, and will have to upgrade. (Analysts’ price target is $145.)

Price (as of program date)$130.220
Implied Signal
$ Goal
ExpertDavid Burrows
Expert's BiasBULLISH
Own or RelationshipYes