Consistent Compounder & Lessons Learned: Apple Inc.
Market cap: US$3.1 trillion. YTD return: about -17 per cent. One-year: eight per cent. Five-year: 161 per cent. Twenty-year: 15,325 per cent.
In 1986, lots of investors bought Apple shares at less than 10 cents a share (price adjusted for splits). If you bought then and still own shares your return would have been — wait for it — 240,609 per cent. Apple succeeded for many reasons but essentially it revolutionized technology with the iPhone, iPad and services, achieving massive sales and recurring revenue. But it also had huge success simply branding its products. Often its products were not much better than competitors’, such as the iPod versus an MP3 player. But the company’s marketing convinced consumers that its brand has status. With product success the company then shifted to higher-margin services, which investors value more highly.
Lessons learned: Create products that people love and invest in your brand as much as you invest in technology.
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What was President Trump thinking when he raised tariffs on the entire world at once? Did he believe that energy would come to make everything fine and dandy? Or retailers would say their lot in life is to make less money? For certain, he knows inflation will go higher, because prices are rising in every aspect of your life. Why would retailers eat the cost of tariffs when they have such thin margins? Retailers have all said that higher prices are coming. He wants higher tariffs to punish China.
EPS of $2.31 missed estimates of $2.60; revenue of $315.9M beat estimates of $311M. Raymond James lowered its target from $121 to $108. The dividend was raised by 4%. The miss relates to larger provisions for credit losses as the company is taken a conservative approach to the economy. Non-interest revenue was also lower than expected. The outlook for the second half has deteriorated a bit. While disappointing, not overly surprising here. The stock's very low valuation (8X earnings) we think reflects the situation.
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