Apple

AAPL-Q

NASDAQ:AAPL

460.04
8.00 (1.77%)
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
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Analysis and Opinions about AAPL-Q

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Opinion
Expert
WATCH
WATCH
August 11, 2020
She's impressed by how they have increased revenues during the lockdown and pandemic. But its multiple has expanded a lot in the past year. She continues to watch it and may buy at a 10-15% pullback. The 4-1 stock split doesn't change their fundamentals, but makes it more attractive to retail investors.
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Apple (AAPL-Q)
August 11, 2020
She's impressed by how they have increased revenues during the lockdown and pandemic. But its multiple has expanded a lot in the past year. She continues to watch it and may buy at a 10-15% pullback. The 4-1 stock split doesn't change their fundamentals, but makes it more attractive to retail investors.
BUY
BUY
July 31, 2020
It is their largest position and have held it for a long time. He would continue to buy it. The trend are favourable for this business. The best company in terms of market capitalization and cashflow. He feels it is still undervalued.
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Apple (AAPL-Q)
July 31, 2020
It is their largest position and have held it for a long time. He would continue to buy it. The trend are favourable for this business. The best company in terms of market capitalization and cashflow. He feels it is still undervalued.
BUY
BUY
July 23, 2020
You have to look at the percentage balance in your portfolio. He's trimmed it 7 times over the 15 years he's owned it. Mathematically, it would have been better to hold, but not on a risk-adjusted basis. Long-term investors do well by being disciplined and cognizant of the risks. Generates huge amounts of cash. Strong loyalty. Lots going for it. He'd buy it today. The higher multiple is justified.
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Apple (AAPL-Q)
July 23, 2020
You have to look at the percentage balance in your portfolio. He's trimmed it 7 times over the 15 years he's owned it. Mathematically, it would have been better to hold, but not on a risk-adjusted basis. Long-term investors do well by being disciplined and cognizant of the risks. Generates huge amounts of cash. Strong loyalty. Lots going for it. He'd buy it today. The higher multiple is justified.
PAST TOP PICK
PAST TOP PICK
July 10, 2020
(A Top Pick Jul 29/19, Up 84%) Over 40% of Berkshire Hathaway's portfolio is AAPL. He bought in in 2010 and has never sold a share. It is now above his model price, but he still sees it moving towards $500 in the not distant future.
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Apple (AAPL-Q)
July 10, 2020
(A Top Pick Jul 29/19, Up 84%) Over 40% of Berkshire Hathaway's portfolio is AAPL. He bought in in 2010 and has never sold a share. It is now above his model price, but he still sees it moving towards $500 in the not distant future.
BUY WEAKNESS
BUY WEAKNESS
July 8, 2020

Warren Buffet has 43% of his portfolio in APPL. APPL is a wonderful brand and strong company. He does not own it today. What worries him a little is that more than half of their revenues come from iPhone sales. They are diversifying, but it will take time. People are tending to keep their phones a year or two longer today it seems. The valuation has made it quite expensive. He would wait for a pullback or consider V, GOOG or MSFT. Warren Buffet must have some amazing incite to take on that concentration in the portfolio.

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Apple (AAPL-Q)
July 8, 2020

Warren Buffet has 43% of his portfolio in APPL. APPL is a wonderful brand and strong company. He does not own it today. What worries him a little is that more than half of their revenues come from iPhone sales. They are diversifying, but it will take time. People are tending to keep their phones a year or two longer today it seems. The valuation has made it quite expensive. He would wait for a pullback or consider V, GOOG or MSFT. Warren Buffet must have some amazing incite to take on that concentration in the portfolio.

HOLD
HOLD
June 17, 2020
Citi target of $400? AAPL is a component of their holdings and has been so for 15 years. For years, it was under appreciated. For the past year the multiple has moved to a premium. He thinks this is in anticipation of 5G -- a ground breaking new technology requiring new hardware and software. They are in a prime position to take advantage.
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Apple (AAPL-Q)
June 17, 2020
Citi target of $400? AAPL is a component of their holdings and has been so for 15 years. For years, it was under appreciated. For the past year the multiple has moved to a premium. He thinks this is in anticipation of 5G -- a ground breaking new technology requiring new hardware and software. They are in a prime position to take advantage.
DON'T BUY
DON'T BUY
June 9, 2020
It's trading at 26x forward earnings at an 11% growth rate, but they get help being in index funds. Long-term, he's concerned that 60% of revenues come from iPhone sales. Apple is a margin business, growing earnings by 9%. Other U.S. tech names are stronger, but you can't deny Apple's performance. They enjoy strong margins, but when will consumers say, "I won't pay $800 for a phone." That concerns him.
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Apple (AAPL-Q)
June 9, 2020
It's trading at 26x forward earnings at an 11% growth rate, but they get help being in index funds. Long-term, he's concerned that 60% of revenues come from iPhone sales. Apple is a margin business, growing earnings by 9%. Other U.S. tech names are stronger, but you can't deny Apple's performance. They enjoy strong margins, but when will consumers say, "I won't pay $800 for a phone." That concerns him.
BUY WEAKNESS
BUY WEAKNESS
June 2, 2020
One of the world's top businesses, no doubt, but it is too expensive to buy. Apple is tied to the success of the iPhone, so are people going to spend $1,000 on a phone now? He'd love to buy this, but only if the share price was cheaper.
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Apple (AAPL-Q)
June 2, 2020
One of the world's top businesses, no doubt, but it is too expensive to buy. Apple is tied to the success of the iPhone, so are people going to spend $1,000 on a phone now? He'd love to buy this, but only if the share price was cheaper.
BUY
BUY
May 22, 2020
He was gun shy about them about three years ago, but is very happy with their offerings now. He bought again in late-March. He believes Siri needs to be fixed.
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Apple (AAPL-Q)
May 22, 2020
He was gun shy about them about three years ago, but is very happy with their offerings now. He bought again in late-March. He believes Siri needs to be fixed.
BUY
BUY
May 14, 2020
It is clear that the leadership theme at this point has been large cap secular growth. People will pay for the predictability of secular growth. Their services business continues to grow. Their businesses are operating extremely well.
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Apple (AAPL-Q)
May 14, 2020
It is clear that the leadership theme at this point has been large cap secular growth. People will pay for the predictability of secular growth. Their services business continues to grow. Their businesses are operating extremely well.
PAST TOP PICK
PAST TOP PICK
May 8, 2020
(A Top Pick Jun 14/19, Up 60%) He has been a long term investor with them for years. The market is showing you which ones to own and this is one. Their model price valuation has $340 as the target. They continually buy back stock and keep adding value to shareholders. It could easily get to $450, especially if interest rates remain close to zero.
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Apple (AAPL-Q)
May 8, 2020
(A Top Pick Jun 14/19, Up 60%) He has been a long term investor with them for years. The market is showing you which ones to own and this is one. Their model price valuation has $340 as the target. They continually buy back stock and keep adding value to shareholders. It could easily get to $450, especially if interest rates remain close to zero.
DON'T BUY
DON'T BUY
May 7, 2020
It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.
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Apple (AAPL-Q)
May 7, 2020
It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.
PAST TOP PICK
PAST TOP PICK
April 15, 2020
(A Top Pick May 02/19, Up 36%) It was depressed as regulators were putting pressure on them. They will benefit from 5G in years to come. It trades at 18 times earnings. He thinks the trends that worked will for them will accelerate after the crisis.
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Apple (AAPL-Q)
April 15, 2020
(A Top Pick May 02/19, Up 36%) It was depressed as regulators were putting pressure on them. They will benefit from 5G in years to come. It trades at 18 times earnings. He thinks the trends that worked will for them will accelerate after the crisis.
PARTIAL BUY
PARTIAL BUY
March 31, 2020
Buy it now at $260? His price target is $330. Great balance sheet and franchise. Buy a third now, then a third later if it moves down, then maybe a third later. He buys in thirds.
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Apple (AAPL-Q)
March 31, 2020
Buy it now at $260? His price target is $330. Great balance sheet and franchise. Buy a third now, then a third later if it moves down, then maybe a third later. He buys in thirds.
BUY
BUY
March 20, 2020

TFSA? The volatility across markets is extremely high right now. Over the next 12 months, he is liking the risk-return prospects now. The market could still go lower from here. Don't max out your investments now, begin in pieces. FB, GOOG and AAPL are good places to begin.

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Apple (AAPL-Q)
March 20, 2020

TFSA? The volatility across markets is extremely high right now. Over the next 12 months, he is liking the risk-return prospects now. The market could still go lower from here. Don't max out your investments now, begin in pieces. FB, GOOG and AAPL are good places to begin.

BUY
BUY
March 20, 2020
He loves AAPL and has done very well with it. He loves the "eco-system", once a consumer is in they are they into it long term. They have innovated new products (watch and earpods, for example). They are very steady and will be so in the long term.
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Apple (AAPL-Q)
March 20, 2020
He loves AAPL and has done very well with it. He loves the "eco-system", once a consumer is in they are they into it long term. They have innovated new products (watch and earpods, for example). They are very steady and will be so in the long term.
BUY
BUY
March 16, 2020
His downside target is $238, which is pretty close to today's close of $242. The FANGs have held up relatively well compared to the financials. At $238, take a trade. It's not the dead bottom, though (that was in 2009). In 2002, it bottomed at twice book. We're not at the bottom yet; when do people return to work. If the S&P doesn't hold at 2,175 on the downside (his projection), then he doesn't want to think about it.
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Apple (AAPL-Q)
March 16, 2020
His downside target is $238, which is pretty close to today's close of $242. The FANGs have held up relatively well compared to the financials. At $238, take a trade. It's not the dead bottom, though (that was in 2009). In 2002, it bottomed at twice book. We're not at the bottom yet; when do people return to work. If the S&P doesn't hold at 2,175 on the downside (his projection), then he doesn't want to think about it.
WATCH
WATCH
March 12, 2020
He did not own this on the way up. It is one that is now on his radar for when things settle down. Demand for its products isnot going to go away. Most of its current problems are China-based supply chain problems.
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Apple (AAPL-Q)
March 12, 2020
He did not own this on the way up. It is one that is now on his radar for when things settle down. Demand for its products isnot going to go away. Most of its current problems are China-based supply chain problems.
BUY
BUY
March 12, 2020
Has lots of cash to buy back shares. A lot of products come from China, so this is hurting. New product cycle is also an issue. Stronghold over the high-end phone market. Services starting to grow nicely. If you can pick it up at these levels, he thinks you'll do well.
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Apple (AAPL-Q)
March 12, 2020
Has lots of cash to buy back shares. A lot of products come from China, so this is hurting. New product cycle is also an issue. Stronghold over the high-end phone market. Services starting to grow nicely. If you can pick it up at these levels, he thinks you'll do well.
PARTIAL BUY
PARTIAL BUY
March 11, 2020

AAPL vs MSFT? Both companies are sitting on gobs of cash, he says. MSFT sells more into business, under a subscription basis. AAPL is a little more chunky, as they are into devices and streaming services -- which is a little slow to get going. AAPL may be impacted more by the delay in selling their devices, but you still have to pay for your MSFT subscription. He would put 75% of your MSFT in now and only 50% of your AAPL investment now.

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Apple (AAPL-Q)
March 11, 2020

AAPL vs MSFT? Both companies are sitting on gobs of cash, he says. MSFT sells more into business, under a subscription basis. AAPL is a little more chunky, as they are into devices and streaming services -- which is a little slow to get going. AAPL may be impacted more by the delay in selling their devices, but you still have to pay for your MSFT subscription. He would put 75% of your MSFT in now and only 50% of your AAPL investment now.

BUY
BUY
March 9, 2020
June 12-Sept. 3 is seasonality. This is holding above its 200-day moving average while so many stocks are below. Buy outperformers like this instead of bottom-fishing. Apple is holding up--there's buying demand.
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Apple (AAPL-Q)
March 9, 2020
June 12-Sept. 3 is seasonality. This is holding above its 200-day moving average while so many stocks are below. Buy outperformers like this instead of bottom-fishing. Apple is holding up--there's buying demand.
WAIT
WAIT
March 3, 2020
Great company. One heck of a run in the last year. Look at the valuation now compared to last year. Much of it due to multiple expansion. Earnings are up a bit, but it was probably undervalued a year ago. Wait to see the impact of coronavirus after the first quarter. Don't be in a rush to buy right now.
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Apple (AAPL-Q)
March 3, 2020
Great company. One heck of a run in the last year. Look at the valuation now compared to last year. Much of it due to multiple expansion. Earnings are up a bit, but it was probably undervalued a year ago. Wait to see the impact of coronavirus after the first quarter. Don't be in a rush to buy right now.
WATCH
WATCH
February 28, 2020
They had been adding to their position last year, watched it grow by 100% on zero earnings growth, and decided to get out. This is the poster child for the index effect, where benchmarking requires managers to overweight companies like Apple. He needs to see the share price $100 lower before he would come back in. When the market come back this will rip up again, but it is time to be patient.
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Apple (AAPL-Q)
February 28, 2020
They had been adding to their position last year, watched it grow by 100% on zero earnings growth, and decided to get out. This is the poster child for the index effect, where benchmarking requires managers to overweight companies like Apple. He needs to see the share price $100 lower before he would come back in. When the market come back this will rip up again, but it is time to be patient.
BUY
BUY
February 27, 2020
He loves AAPL-Q. He has been selling and has made a lot of money. It topped at EBV plus 8. We saw a nice pullback and he would be a buyer here. His model price is $289.18. We closed above that last night. We had a major move in fixed income. Now is the time to get into this stock.
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Apple (AAPL-Q)
February 27, 2020
He loves AAPL-Q. He has been selling and has made a lot of money. It topped at EBV plus 8. We saw a nice pullback and he would be a buyer here. His model price is $289.18. We closed above that last night. We had a major move in fixed income. Now is the time to get into this stock.
COMMENT
COMMENT
February 27, 2020
A great company. Lots of people own it. One of the largest market weighted companies in the index, so how much are money flows driving the price. When you dig deeper, 60% or more of revenues come from hardware. Revenue growth is not bad at 5.3%, but this is more of a mature company than high growth.
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Apple (AAPL-Q)
February 27, 2020
A great company. Lots of people own it. One of the largest market weighted companies in the index, so how much are money flows driving the price. When you dig deeper, 60% or more of revenues come from hardware. Revenue growth is not bad at 5.3%, but this is more of a mature company than high growth.
BUY
BUY
February 25, 2020
What return over 10 years? A good holding and finally trading at an accurate multiple. He bought this in 2006 at $9. You can hold this for the future. Apple will be a player in 5G that will demand a huge turnover in hardware (Apple phones). Apple also boasts on a sky-high customer loyalty rate.
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Apple (AAPL-Q)
February 25, 2020
What return over 10 years? A good holding and finally trading at an accurate multiple. He bought this in 2006 at $9. You can hold this for the future. Apple will be a player in 5G that will demand a huge turnover in hardware (Apple phones). Apple also boasts on a sky-high customer loyalty rate.
HOLD
HOLD
February 21, 2020

They have a 15% revenue exposure to China. If you look past the impact of Caronavirus, there manufacturing facility near ground zero was for back up. They have a great supply chain and having been moving more production to Taiwan in response. The shift to services has become a larger impact on revenues and the positive benefits will continue.

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Apple (AAPL-Q)
February 21, 2020

They have a 15% revenue exposure to China. If you look past the impact of Caronavirus, there manufacturing facility near ground zero was for back up. They have a great supply chain and having been moving more production to Taiwan in response. The shift to services has become a larger impact on revenues and the positive benefits will continue.

HOLD
HOLD
February 6, 2020
You got a multiple expansion because earnings went up. Used to trade at 15x earnings, but now it trades at 25x earnings. This happened with many companies. Continues to like it.
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Apple (AAPL-Q)
February 6, 2020
You got a multiple expansion because earnings went up. Used to trade at 15x earnings, but now it trades at 25x earnings. This happened with many companies. Continues to like it.
HOLD
HOLD
January 30, 2020
Amazing price performance. Trading 23x forward earnings. 10-12% EPS growth. His concern is that growth is driven by flows into ETFs. Plus, a lot of revenues come from iPhone, and what if issues hit. Revenues have only grown about 5% a year over the last 5 years, whereas other tech is higher. If you own it, hold. But better opportunities elsewhere.
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Apple (AAPL-Q)
January 30, 2020
Amazing price performance. Trading 23x forward earnings. 10-12% EPS growth. His concern is that growth is driven by flows into ETFs. Plus, a lot of revenues come from iPhone, and what if issues hit. Revenues have only grown about 5% a year over the last 5 years, whereas other tech is higher. If you own it, hold. But better opportunities elsewhere.
BUY WEAKNESS
BUY WEAKNESS
January 27, 2020
He really likes it. It has had a huge move in the last 12 months. The PE is up 25 from 13. There is a lot of positive sentiment built into it. Only buy it on a pull back.
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Apple (AAPL-Q)
January 27, 2020
He really likes it. It has had a huge move in the last 12 months. The PE is up 25 from 13. There is a lot of positive sentiment built into it. Only buy it on a pull back.
BUY WEAKNESS
BUY WEAKNESS
January 21, 2020
It's broken out of an up-channel. Managers are executing well, but it is very overbought now. Wait to $290 to enter.
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Apple (AAPL-Q)
January 21, 2020
It's broken out of an up-channel. Managers are executing well, but it is very overbought now. Wait to $290 to enter.
BUY
BUY
January 20, 2020
The best 5G play in the next 5 years? Apple. 5G is a hardware business and Apple is a hardware company with a strong ecosystem and brand. With 5G, their platforms and tech will evolve (i.e. glasses) and benefit greatly. In other words, they will make great products using 5G. 5G will enhance augmented reality even more, for example. Another example: self-driving cars.
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Apple (AAPL-Q)
January 20, 2020
The best 5G play in the next 5 years? Apple. 5G is a hardware business and Apple is a hardware company with a strong ecosystem and brand. With 5G, their platforms and tech will evolve (i.e. glasses) and benefit greatly. In other words, they will make great products using 5G. 5G will enhance augmented reality even more, for example. Another example: self-driving cars.
PAST TOP PICK
PAST TOP PICK
January 20, 2020
(A Top Pick Jan 04/19, Up 30%) A perennial top pick. He's owned this forever. It's a dominant player in online advertiser. Though the founders have stepped aside, their replacement is doing a good job, which may lead to more financial discipline and boost profits further. True, there are anti-trust fears that are real, but governments are discovering that it's not that easy, that they can't regulate consumer preferences. Apple is trading at reasonable valuations for its growth rate which is 20% for years to come.
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Apple (AAPL-Q)
January 20, 2020
(A Top Pick Jan 04/19, Up 30%) A perennial top pick. He's owned this forever. It's a dominant player in online advertiser. Though the founders have stepped aside, their replacement is doing a good job, which may lead to more financial discipline and boost profits further. True, there are anti-trust fears that are real, but governments are discovering that it's not that easy, that they can't regulate consumer preferences. Apple is trading at reasonable valuations for its growth rate which is 20% for years to come.
WAIT
WAIT
January 16, 2020
Big component of the market. Going parabolic, which is good and bad. Overbought for a while, but doesn't indicate it can't remain there. Usually, though, you get a bit of a correction, and that would be an ideal point to buy.
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Apple (AAPL-Q)
January 16, 2020
Big component of the market. Going parabolic, which is good and bad. Overbought for a while, but doesn't indicate it can't remain there. Usually, though, you get a bit of a correction, and that would be an ideal point to buy.
BUY
BUY
January 14, 2020
His largest holding. He's surprised with its 2019 performance. In the next 5 years, Apple will buyback a lot of stock as it sells more products and services at higher prices. He predicts 3-5 years from now, it will earn $23-25/share. This will grind higher.
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Apple (AAPL-Q)
January 14, 2020
His largest holding. He's surprised with its 2019 performance. In the next 5 years, Apple will buyback a lot of stock as it sells more products and services at higher prices. He predicts 3-5 years from now, it will earn $23-25/share. This will grind higher.
BUY
BUY
January 3, 2020
Fundamentally, it looks very solid. It's the largest company in the US. For it to go up 50%, it's hard to say where it will go next. He would use a tight stop at $30 below the price now, and take that risk. If you want to keep up with the S&P500, you need apple in your portfolio.
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Apple (AAPL-Q)
January 3, 2020
Fundamentally, it looks very solid. It's the largest company in the US. For it to go up 50%, it's hard to say where it will go next. He would use a tight stop at $30 below the price now, and take that risk. If you want to keep up with the S&P500, you need apple in your portfolio.